DISCLOSED SECRET CRAFTS A well-known influencer says life isn't like on Instagram

Igor Ozimec

Sonja Kovač is one of the few Croatian influencers and generally public figures who has had the opportunity for the last two years to receive invitations from designers and go to the most important fashion shows in the world.

"I really like that work ethic and the hustle and bustle that I encounter there, and I love that street style fashion at fashion weeks, so much creativity and audacity, without anyone looking at you strangely anywhere else," she concluded. the annual Sonja who has fallen in love with travel in fashion, strolling through designer shops, enjoying them, he says, touching these quality materials, observing compositions and discovering patterns.

"The way I see the term influencer, I would say that it simply means to be your own and through some prism of a particular platform reach people and convey your joy, something you love and are good at, some thoughts. Unfortunately, everyone wants to be an influencer today. and few of them understand the essence of it. Many think it's very simple, then they try and see what it really is. "

"At first, I never thought it might be a profession and I never dreamed it would take on so much scale. When I started writing my blog, I just needed to write about something I love and what I think I'm good at, like how to pair a dress and shoes .I would write tons of text and now it's funny to me, but it was really my joy. I didn't immediately have a business plan in my head, and even today, I don't know all the spheres of this business that my friends abroad know. luckily i have traveled a lot and met so many people and created a network so it's easier when you have a community you are not closed in your country with the same people not knowing how to cross borders i am fortunate to know things outside these fields because i work abroad and I learned some business cakes that people don't know here, but I still don't know everything. When I started blogging, Instagram, and YouTube three years ago, I had no idea what it was or how it worked. and I liked it so I thought why I shouldn't try either, "Sonja Kovac said in an interview with Jutarnji List.

"Anyone can really do this, you just have to be persistent. True, I was lucky because people already knew me. And of course it was easier for me to break through than another girl, I always mention it and I'm grateful for it. The media is they were terribly hooked on it because it was something brand new and I was known and it was not clear to anyone what I was racing now. "And influencer has become the most sought after occupation of the 21st century," Sonja said.